The first rule of public relations

One afternoon last fall, I stood before my Public Relations Writing students a couple days after we had a guest speaker and I offered a confession that went something like this: “In case you were wondering, I inform our guest speakers beforehand of the broad topic, but I never tell them what to say. And, believe me, that has led to some anxious moments

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If it looks like a blog and smells like a blog…

As a young writer, we learn that it's important to take pride in your craft. We're taught to prepare perfect copies of work before presenting it in public. With these teachings, it's hard not to become conceited when comparing your work to the work of 'non-writers,' but it's time for writers everywhere to concede that blogs are the universal equalizer. I've always viewed

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Are we watching you?

I'm a regular reader of Al's Morning Meeting on Poynter.org. I confess, I regularly skim the headlines to see if something pops out at me rather than read the entire thing. Something popped out this morning, though. (It's the item at the end.) Is This What You Want Your College (Or Future Employer) to Know About You? The Reading (Pa.) Eagle has a

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Another analogy: Artwork vs. doodles?

You may have seen my guest essay, in which I did some flogging on blogging and wrogging, in the op-ed section of the Democrat and Chronicle on March 27. If you’ve been following the discussion here the past couple weeks—particularly the one surrounding my March 17 post, “Writing vs. blogging: Why they’re not the same thing”—it’s easy to discern the inspiration for my D&C

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The WWW is the blog to my internet

I'm in a dusty cubicle in the center of a nearly windowless buidling. The color scheme is rich with almonds, yellows, and faded browns. The colors of a fading photograph. The chair I'm in isn't comfortable and I'm drinking coffee I don't even like. My name is Pete Karl. I'm a web developer for University News, and today, I'm ostentatious. I would like

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RIT in the news: A “swinging” story

We spend a lot of time here talking about the research and the experts that get RIT placed in local and national publications. Yeah, it's all great stuff! But that doesn't necessarily shed much light on what makes our university such a remarkable community. Enter the Bright Spot, that highly coveted slice of broadcast real estate that ends every edition of Rochester's top-rated

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Writing vs. blogging: Why they’re not the same thing

In my previous post, I raised the issue of blog and blogger credibility. So, you decide if you feel I’m qualified to post public relations tips here. My background: I have more than 20 years of professional experience in the media and public relations. Before ‘switching sides’ for good, I worked in radio for 18 years, and I was a regional reporter for The Buffalo

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Blog housekeeping

If you don't care about behind-scenes-blogging stuff, skip this and read about Paul running across campus with a trophy in hand (or something like that) two posts down. I, however, am a technophiliac who loves understanding how and why things work. Especially when they stop working. Which happens ocassionally after I fiddle with them. That just means they need a bit more fiddling

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Blogging hits the Chronicle of Higher Education

Ha....So UNS beat The Chronicle of Higher Education to the blogosphere! Welcome aboard Chronicle. For you neophytes, the Chronicle is essentially the bible of higher education news. It's a big deal when RIT gets a mention in the Chronicle, as it is good exposure in the higher ed world. Mainstream journalists monitor the Chronicle for story ideas. The new Chronicle blog will focus

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RIT in the News: The RIT model

You say things often enough, people actually remember! Perhaps that's why the editorial board at the Democrat and Chronicle offered a nod to RIT President Albert Simone this past weekend: http://www.democratandchronicle.com/apps/pbcs.dll/article?AID=/20060312/OPINION04/603120316/1041/OPINION There's no question that President Simone's crusade to make RIT a more diverse community, particularly among its faculty, makes us a better and stronger university. Over the years, University News has been

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RIT in the news: The running man

I realize that being a good public relations practitioner is all about staying behind the scenes so that others can enjoy the glory, but let's give credit where credit it due! Following the success of RIT's dedication ceremony for the IT Collaboratory research building on March 3, an event widely covered by the local media, the Democrat and Chronicle ran a brief about

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Why this is my first Tiger Beat blog post

This, dear faceless blog readers, is my first original (non-follow-up comment) post. My first post here—to this year-old Weblog—and my first post to any blog, anywhere. You see, I’m what you could call a blog skeptic. I hasten to add, I’m not a Luddite. I work online at a computer everyday, occasionally post to a message board and believe podcasting has promise. But, I

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The Tiger Beat takes you behind the scenes with the members of —the news and public relations division of . Get the "story behind the story" and an insider's look at who we are and what we do to publicize RIT news.

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