RIT in the news: A “swinging” story

We spend a lot of time here talking about the research and the experts that get RIT placed in local and national publications. Yeah, it’s all great stuff! But that doesn’t necessarily shed much light on what makes our university such a remarkable community.

Enter the Bright Spot, that highly coveted slice of broadcast real estate that ends every edition of Rochester’s top-rated local newscast, 13WHAM News at 6:00. Check out the feature that appeared last week on RIT’s mini-golf event to benefit the United Way (check under the “Bright Spot” heading to the right of the 13WHAM webcast site):

http://www.13wham.com/mediacenter/default.aspx#top

Does news coverage like this fulfill our mission to tout RIT as a category-of-one university? You bet it does! I want people to see RIT the way I see it — a vibrant and caring community in which most would be proud to associate themselves. Birdie!