How does good press happen?

I’m often asked to get press for different events going on at RIT. It may sound relatively straightforward, but given the many things happening in the Rochester region and the small staffs working at local stations and newspapers, it’s often extremely difficult to get people to cover your event instead of something else. It’s particularly challenging if that something else is a tad

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Going all the way (and a bit farther) . . .

A pause from the usual this week. This isn’t about podcasting . . . placements . . . or public relations. In fact, it’s not about University News at all. Because we’re in the news business, I’d like to use this space (as I occasionally used “space” on my old radio show to recognize local radio greats) to pay tribute to a newspaperman—someone whom

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Extra! Extra! There’s more on the website

It seems like every other day this week Bob's sent us an e-mail about the changing nature of the newspaper industry. (Like this one.) It's not news. It's been changing for a while, just like we've all been changing how we use technology and absorb news and information. But keeping up with what reporters -- and the general public -- are doing with news and

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Not quite a secret agent

Don't give yourself away. It's the first rule of being undercover, but I'm going to go ahead and break it. Over the past few weeks I've been doing some covert work for University News. Don't worry it's not what you may think. I'm not involved in any of the rumored conspiracies that lie within RIT lore, though I would like to find out who's

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RIT in the news: A new “low”

Thanks to the hard work of RIT student engineers, led by alumnus Dan Scoville ’05, deep-sea explorers are getting their first look at a commercial sailing vessel that sank to the bottom of Lake Ontario more than 160 years ago. Cool story, right? That’s what we thought when Mike Saffran introduced it to the RIT community last May in an article that appeared in

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Tigers topple Buckeyes

It’s better to be lucky than good. There is little credit that we can take for discovering that the daughter of Ohio State football coach Jim Tressel is an RIT student. That credit goes to the wonder that is Google. All of us at University News subscribe to receive Google News Alerts, via e-mail, whenever Rochester Institute of Technology is referenced in a news story.

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News & Events—A work in progress

I’m really looking forward to the delivery of the upcoming issue of News & Events, which hits the stands Dec. 7. We’ve made some design changes. For example, we’ve added new accent colors, subtly changed the masthead and added a “inside the issue” banner along the bottom of the front page. These may seem like minor changes, but in my humble opinion, News

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The creation of a new Web site

Bookmark this: University News has launched a new Web site. We rebuilt the University News site so that it prominently showcases academic news (e.g. research, scholarship, science, technology), while featuring new media tools such as this blog, podcasts, videocasts and RSS (online subscription) feeds. We first began talking about a new Web site in the spring. With the help of University Publications, we drafted a

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Dateline: RIT e-newsletter published

A brief respite (for both of us) this week from “The making of a podcast” to let you know that the latest Dateline: RIT e-newsletter is available now at http://www.rit.edu/~930www/dateline/archive/dateline_dec06.html. The December newsletter includes links to “RIT in the news” stories previously highlighted on “Dateline: RIT – The Podcast,” along with other news story placements (such as Dr. Ron Hira’s recent New York

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The Tiger Beat takes you behind the scenes with the members of —the news and public relations division of . Get the "story behind the story" and an insider's look at who we are and what we do to publicize RIT news.

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