If you dont' know 'leet speak,' then it's time to get your nerd on and figure it out. The reason I chose to post the title in 1337 (leet, or elite), was to honor RIT's placement on the Global Gaming League's first annual Top Gaming Colleges survey (GGL). Contenders were judged on the following criteria: - Population - Proximity to areas rich with gamer culture - Student organizations
Branding. It’s a concept we most often associate with corporate America. Brand identity it crucial to a company’s long-term viability. It may result from its knack for innovation or the quality of the firm’s products and customer service. I had an opportunity last week to reflect on this with RIT’s orientation assistants and resident advisors. As part of their preparation for the upcoming school
Last time, I reprinted a portion of an e-mail conversation between Karen Black, NTID director of media relations, and me about the role of this blog. Our conversation continues: Karen: Your radio analogy is a good one. To that point, have we asked our audience what they want? Do we know what they want, or are we making assumptions? Have we surveyed them to
One of the challenges of being an active participant in the blogosphere is figuring out how to get conversations started. Because it’s all well and good for us to give the inside look at a higher-ed PR department, but not much point if we’re the only ones looking. The best way I see to get other people looking – and talking to us
The 2007 U.S. News & World Report: America’s Best Colleges report is out and once again RIT received recognition for being among the best regional universities in the North. RIT also earned kudos for being among the best co-op programs in the nation. Both the Kate Gleason College of Engineering and the E. Philip Saunders College of Business were also ranked. For more
Last time, I discussed word choice in the catch phrase of this blog’s theme, Behind the scenes of RIT University News. This time, a broader perspective on the theme. Following a recent University News staff meeting, Karen Black, NTID director of media relations, wrote to say that it seems our new-media ventures—including this blog—are taking off. Knowing that Karen’s a blog skeptic, I responded by saying
As you’ve read in previous issues of News & Events, the University News staff would love to hear from more of you. Although we aren’t able to publish a “Letters to the Editor” section due to a lack of space, we’re very interested in what readers are thinking and talking about on campus, and in what areas we, as a news organization, excel
The rankings are coming, the rankings are coming!!! University News is getting ready for the upcoming U.S. News & World Report: America’s Best Colleges rankings. U.S. News is planning to release the rankings on Thursday. This is always good news for RIT. Since the magazine began ranking colleges in 1983, RIT has consistently been listed among the top regional universities. Last year, RIT ranked sixth
Here are the stats so far regarding the CMS: - more than 800 lines of code. - approximately 60 hours of planning, designing, and writing code. - several kittens viewed at www.cuteoverload.com ...back to work, all. Wish me luck.
One of the most frequently asked questions I hear about RIT stories on national television or in major newspapers is, “How did that happen? How did The New York Times or CNBC find out about RIT?” While the answer is simple, the process for making it happen can be complicated. Reporters are always looking for good stories, which can result in good publicity for
The theme of this blog—Behind the scenes of RIT University News—is emblazoned across the top of this page. In marketing parlance, the phrase conveys our “unique selling proposition,” or our single core message. Just like a commercial slogan, it must be easily understood in a few words (not always an easy task) and achievable. The theme is also our promise to you, which we
Contrary to popular belief, I serve a purpose here at University News. Over time, I've become regarded as less of a 'worker bee' and more of a 'thinker bee.' For that, I'm grateful because I would lose my mind if I had to print web pages to PDF for 34 hours a week. :) So what am I up to? With all this new 'thinker