The answer to the question posed in the headline may surprise you. First, last time I explained that just like “real” reporters we don’t “spin” like some PR flacks. In fact, we avoid editorializing in our news releases and stories all together. Honest. We know from experience that burnishing a news release won’t necessarily make it newsworthy. (In this regard, the farther newswriting
It happens too often! Commencement weekend at RIT is notorious for cool, clammy weather. But if the forecast holds, conditions for this year’s celebration might be darn near summer-like. And you can thank University News because, as I’m now learning, we control the weather! More on that in a moment. I hate to admit it, but I’m one of those pathetically superstitious sports
Had Mark Cuban been a subscriber to The Tiger Beat he may have saved himself one hundred thousand dollars. Mark Cuban, the eccentric billionaire-owner of the Dallas Mavericks was recently fined $100k for blogging...on his own personal website. Okay, so he wasn't actually fined for the act of blogging, but he was fined for his criticism of referees, which is taboo in the
Sometimes the best news about RIT isn't directly about RIT. Wow, hope I didn't totally lose you there! What I'm trying to say is certain media placements reflect on the university particularly well when the topic is one of our students, alumni, or maybe even a business that got it's start through technology developed on campus. Take the example of Pictometry International Corp.,
Last time, I explained what we do in University News Services (see More on who we are and what we do). Here’s the crib sheet: Media relations This time, I’ll expand on who we (collectively) are. As Silandara recently wrote, most of us previously worked in the media—and, as the adage goes, it stays in your blood. As media-obsessed news junkies, we probably read the newspaper
So, Alex Doonesbury thinks RIT is "fine"....but there is some concern that she prefers to be near a "big city." We've been keeping up with Alex through our blog....Alex now seems a tad confused on what to do next...One day it's Cornell, the next day Cal Tech...and now she may simply spend time following Pearl Jam because "they've stopped sucking." Consider this an
Have you Googled yourself lately? What's available in cyberspace that some stranger can access about you? This is one of the hot stories in the media right now, especially as it relates to graduating college students. Through social networking Web sites, like MySpace and Facebook, prospective employers can retrieve information -- and photos -- on a student's college experience. You may not think
Alex Doonsebury is on deadline to pick a college, and RIT is among her favorites. In case you haven't been following, RIT has been featured three times (October 26 , April 13, May 3) in newspapers across the nation in the comic strip Doonesbury. Alex Doonesbury is narrowing her list of top colleges down to a select few. She’s been accepted by RIT,