In follow-up to Brandon’s recent post, What do we do?, I thought it would be beneficial as a PR tip to expand on his answer by explaining more about who we are and what we do in University News Services. When new acquaintances inquire about what I do for a living, I often reply, “I work in public relations.” That’s the easy answer—although it’s
And so I'm back! I'm back from Las Vegas where the National Association of Broadcasts recently concluded NAB 2006, its annual trade show and conference for electronic media professionals. As a former broadcaster, this annual extravaganza still holds some personal appeal, but I found myself attending this year with more of a professional agenda. First, I attended a two-day seminar on podcasting. What
Now that Mike is our manager of new media and officially championing blogging and podcasting at University News, I have someone to talk to about the blog and the visions I've had for it. Someone who has no choice but to listen to my ideas. Heh heh. One of the things that's been on my mind is our need to each find our
We're dedicated to building readership of the Tiger Beat blog. So dedicated that we take our commentors out for lunch on campus. ;) In the spirit of bloggers being transparent about themselves, lets reveal what happens when someone takes the time to respond to our posts with thoughtful comments. Justin joined our blogging conversation a few weeks ago, offering good points, links to
You now know the first rule of public relations. (For those needing a refresher, see The first rule of public relations.) But why does a professor need to know this? After all, don’t those of us working in media relations (public information officers, or PIOs, as we’re also commonly known) write the news releases and stories? Yes, but professors typically approve our drafts prior to
I’ve been following, with some amusement, the reaction to my recent Democrat and Chronicle essay, in which I introduced a term—wrogging—to describe high-quality writing on a blog—a word that, I predict, will be in the dictionary before the turn of the century. (Note to bloggers: j o k i n g.) Here’s a sampling: jane, responding to a post by Seth Hopkins, at Cup O’
If you've ever wondered what University News Services does, take a peek... Whenever news-worthy events happen at RIT, whether it was the announcement of our men's hockey team moving to Division I or a nanotechnology grant, press releases are written by the University News staff. Once these releases are sent to media outlets, RIT is then featured on television, in newspapers and online,
March Madness has a new meaning at Duke University. The heavily favored Blue Devils exited the NCAA Basketball tournament early with a loss to LSU. Duke fans were in mourning. But this pales in comparison to the turmoil the University finds itself in today with allegations that members of the lacrosse team sexually assaulted a woman at an off-campus party. Duke now finds