May 6, 2007
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RIT Develops Methodology for Achieving Repeatable Color for Package Printing


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? The Printing Industry Center at Rochester Institute of Technology has developed a methodology for achieving consistent, repeatable color package printing, which can enable predictable color between design and production while reducing waste and improving turnaround time and quality.

This breakthrough research will be unveiled at a daylong technical symposium on the RIT campus on Tuesday, Nov. 14. To register, visit http://print.rit.edu/events/symp06_pkg/.

Bob Chung, Gravure Research Professor in RIT?’s School of Print Media, and researchers from RIT?’s Printing Applications Laboratory, will showcase the research that identifies the key steps necessary for consistent color in package printing, as well as tools for efficient production. Bob Eller, ExxonMobil Chemical Company?’s manager of business process and new business will be the keynote speaker. Eller will discuss how ExxonMobil selected RIT to transform package printing from an art to a well-engineered industrial process.

Case studies will also be presented that focus on solutions for implementing new technologies and workflows for successful color package printing across a variety of platforms, including gravure, flexography, and offset lithography.

?“RIT spent the past three years building smart tools to achieve this methodology,?” says Chung. ?“We recognized that using craftsmanship alone to address high impact graphics is time-consuming and costly. The engineered approach we?’ve developed achieves high impact graphics that meets customer?’s requirements and improves profitability. My colleagues and I are excited to share this methodology with the industry.?”

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NOTE: Dedicated to the study of major business environment influences in the printing industry brought on by new technologies and societal changes, the Printing Industry Center at RIT addresses the concerns of the printing industry through research initiatives and educational outreach. The Center creates a forum for printing companies and associations worldwide to access a neutral platform for the dissemination of knowledge that can be trusted by the industry, to share ideas, and to build the partnerships needed to sustain growth and profitability in a rapidly changing market. More information on the Center is available at http://print.rit.edu.



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